RSP Sales is a trusted retail service agency

We are a trusted retail services agency with over 25+ years of experience connecting suppliers with U.S. retailers. Our team helps vendors align their goals with the strategies of major U.S. retail partners.

Recognized for Excellence

For more than 20 years, we’ve consistently delivered results for our partners, allowing them to be recognized over the years as Target’s Business Partner of the Year.

Services We Provide

We serve as your dedicated retail partner, managing the day-to-day with Target’s cross-functional teams. From strategic line reviews to promotional execution and store-level insights, we work to grow your business with relentless attention to detail and unmatched retail fluency.

At RSP Sales, we act as an extension of your team—building relationships, managing the details, and helping you thrive at Target. We’re in the room for key conversations, making sure your brand is positioned for growth, and your goals stay front and center.

We make sure your numbers work as hard as your products do. By collaborating closely with Target’s planning teams, we help build smart, flexible forecasts that keep inventory flowing and performance on track—without surprises.

We don’t just chase trends—we translate them into strategy. Our team combines Target-specific sales data, competitor analysis, and guest insights to identify whitespace, strengthen your line plan, and guide category innovation that actually sells.

We help turn great ideas into shelf-ready products that look as good as they perform. Whether you’re enhancing a proven best-seller or launching something brand new, we guide you through every step—design, packaging, costing, and readiness—with the Target strategy, guest and physical or digital space always in mind.

We specialize in navigating the unique opportunities and requirements of Target’s owned brand ecosystem. With deep expertise in brand architecture, costing, compliance, and vendor onboarding, we help bring private label programs to life—built to perform, built to grow

Owned brand is a different game—and we know how to play it long-term. With over 25+ years of experience supporting Target’s private label programs, we guide you through the process: from briefs and design intent to costing, compliance, and execution. We speak Target’s language—and we help you do the same.

About RSP Sales

RSP is comprised of an experienced team of professionals filled with a passion for retail. Since 1998, we have continuously identified new opportunities for our vendors and helped them reach their goals.

Our company is focused on building credibility and rapport with our suppliers and retailers. We value our reputation, and our service level is exceptional.

Our Team

Ron Peterson

Founder

Ron began his retail career at just 20 years old and now brings 45 years of sales, marketing, and customer service experience to the table. His decades of hands-on expertise provide a strong foundation of positive leadership for his company.

Erick Peterson

Co-owner

Erick thrives in a challenging, fast-paced retail environment. His ability to learn quickly, work collaboratively and multitask make him a strong leader in all work environments.

Adam Peterson

Co-owner

Adam is always eager to learn and adapt to the constantly changing retail environment. He has a strong work ethic to help him achieve his goals, and he lets his curiosity lead him.

What Our Clients Have to Say

President of Paper/Stationery Company

RSP Sales is one of the most professional and effective Rep groups in the Country and brings with them experience, dedication, and a relentless work ethic and a strategic approach that puts them in a different league than any other rep group we have encountered or worked with. We owe the success of our Target business to their entire team and look forward to continued success with them for many years to come.

Product Development Engineer

Since 2006, I have found RSP to have an unwavering commitment to flawless execution, a sense of urgency, and respectful approach to doing business. As with most any business of their type, communication is a huge key to success and they deliver. The anticipation of the customer’s needs are incorporated into their DNA. I have found them to be a highly valued partner.

CEO of a Rug Manufacturer

We have worked with RSP since 2008 and we have seen phenomenal growth with Target during this period. Their commitment to customer service, work ethic and continuous investment in people are their key strengths and sets them apart from other rep firms. As a business owner, I can vouch that they set an industry benchmark for a top notch rep group.

Target Sourcing Manager

Having RSP has been a game-changer for our owned brand programs. Their ability to bridge the gap between our team and the manufacturer ensures smoother communication, faster issue resolution, and stronger alignment to Target’s brand standards. They bring deep retail knowledge and proactive insights that elevate our partnerships and help us move faster—especially during key milestones in cycle development. It’s a level of support we truly value.

RSP Sales is a trusted retail service agency

Recognized for Excellence

Services We Provide

About RSP Sales

Our Team

Ron Peterson

Founder

Erick Peterson

Co-owner

Adam Peterson

Co-owner

What Our Clients Have to Say

Tell us a bit about what you’re looking for, and we’ll take it from there.